New Order Coffee
Midtown Detroit | 2017
Awards
Winner – Design Core Detroit + AIA Detroit UNESCO City of Design Commerce Design Awards, 2018.
Project Team | Kristen Smith for Et al. Collaborative (with David Iannuzzi, Tadd Heidgerken, Emily Kutil)
Graphic Design | Unsold Studio
GC | Commercial Interior Resources
Millwork & Fabrication | BOX Furniture (millwork), Taru Lahti (metalwork)
Engineering | EAM Engineering (MEP), Darvas Engineering (structural), Millis & Associates (FSE)
Portfolio drawings | Nicole Tischler
Photography | Michelle and Chris Gerard
About this Project
New Order is a small-batch roaster located in Detroit, MI. Founded with a gleeful defiance to the status quo, New Order has a singular aim: to delight and energize your everyday life. The design challenge was to create an aesthetic identity which balanced their forward-thinking vision of coffee and expertise in the field with their approachable, friendly, and playful personality.
The build-out of New Order's flagship cafe in Midtown aimed to establish this personality by transforming an existing 2,100 square-foot space in a historic building into a fresh and friendly atmosphere. Materials were selected to serve as a neutral backdrop to the company’s bold brand colors and bright packaging and graphics.
Modular patterning in millwork and other elements playfully showcase merchandise and signage, while being functional and flexible. Cork-topped tables provide the ideal backdrop for social-media-worthy coffee photos.
Covered outdoor seating was created by opening the south facade to the street, adding a new wood-framed window wall, and replacing the existing windows with custom metal screens and planters.
News and Press
AIA Detroit - 10 winning businesses selected for the 2018 Commerce Design Detroit Awards
Crain's Detroit Business – 10 Detroit businesses, design teams win inaugural commerce design awards
Curbed Detroit – These 10 Detroit businesses showcase the best in new commerce design
Design Core Detroit – Commerce Design: Detroit
Design Core Detroit – 18 finalists named in inaugural Commerce Design Detroit Awards
Imbibe – Inside Look: Detroit's New Order Coffee
Sprudge – Build-Outs Of Summer: New Order Coffee In Detroit, MI
Crain's Detroit Business – New Order flagship spot in Detroit to open Wednesday
Metro Times - New Order Coffee insta-worthy brews debut this Wednesday
Eater Detroit – New Order Coffee Debuts Brush Park Cafe on Wednesday
After 5 Detroit – New Order Coffee Wakes Up Midtown
Detroit News – Custom Coffee Roaster and Cafe to Open in Midtown